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Bolloré Africa Logistics, the largest transport and logistics operator in Africa, has undergone a significant rebranding and is now known as Africa Global Logistics (AGL). The rebranding comes as a result of its acquisition by MSC, a prominent container shipping giant.
The acquisition was successfully finalized at the end of 2022 and encompassed all of Bolloré Group's shipping, logistics, and terminal operations across the African continent.
With an extensive network of 250 subsidiaries and nearly 21,000 employees in 49 countries, including 47 within Africa, Bolloré Africa Logistics had established itself as a key player in the African transport and logistics industry. The company's operations primarily revolved around shipping, boasting a presence in 42 ports and operating 16 container terminal concessions, seven ferry terminals, two wood terminals, and a river terminal. Additionally, the company provided conventional stevedoring services.
In the field of logistics, Bolloré Africa Logistics maintained a presence in 47 countries, effectively managing all administrative and customs procedures for its clients, both pre- and post-transportation. The company excelled in facilitating import and export activities and ensuring the smooth carriage of goods to their final destinations.
Phillippe Labonne, the Chief Executive of AGL, expressed his enthusiasm about the acquisition and rebranding, stating, "We are pleased to embark on this new journey within the MSC Group. The establishment of our new brand further solidifies our commitment to becoming a trusted logistics partner for our customers in Africa and worldwide.
It also underscores our dedication to innovation and active involvement, alongside African states and partners, in the continent's transformation."
Labonne emphasized the company's determination to deliver innovative solutions that create value for their customers and partners. He expressed confidence in the ability of their teams to rise to the occasion and meet the evolving needs of the industry. AGL aims to leverage its rebranded identity and collaboration with MSC to drive progress and contribute to Africa's ongoing growth and development.
As Africa Global Logistics (AGL), the company seeks to build upon its established reputation while forging new paths in the logistics sector. The strategic alliance with MSC offers promising prospects for further expansion and a stronger foothold in the African market. AGL is poised to continue its mission of providing reliable and efficient logistics services, contributing to the advancement of trade and connectivity on the continent and beyond.

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